Roofing is the trade with the highest ticket and the worst marketing reputation. Owners get pitched exclusive leads at $300 a piece with no refund policy, "guaranteed" storm territories, and SEO retainers signed for twelve months before a single call comes in. Nobody shows the math first.
This site does it in the other order. Every guide here gives you the budget, the script and the numbers to run it yourself. If you would rather have it done, you pick one service and we run it for 14 days free. No card. If it does not produce, you stop and you are out nothing but a setup call.
What is on the site
The benchmark report is built from 102,385 public Google Business Profile listings for roofing companies across 51 states. The median roofing company has 13 reviews. 44.2% have fewer than ten. 22.6% list no website at all. Companies with a website carry a median of 21 reviews against 3 for those without one. Find where you sit before you spend anything.
The guides deal with the things specific to this trade: what a roofing lead really costs when the job is worth five figures, how to canvass after hail without wasting the door, what you can and cannot say about insurance claims in an ad, drone inspection video that closes at the kitchen table, financing, and the follow-up that matters because roofing deals take weeks and not hours.
The missed-call calculator uses your own average job size and call volume. At roofing tickets, one missed call a day is not a rounding error, it is a truck payment.
Who writes this
Steve Meitler edits the site. He runs growth campaigns for local service companies, roofing contractors among them, and builds the benchmark dataset himself from public listings. The method and the editorial rules are on the about page.