Where Washington's roofing companies are
The largest concentrations of roofing companies in our Washington data are in Vancouver, Seattle, Tacoma, Spokane, Kennewick, Yakima, Olympia and Everett. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Vancouver.
The map pack in Washington
In Washington, 43% of roofing companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Seattle searches are not in that group. They are near 152 reviews and they ask every customer.
The website gap in Washington
A website is the clearest marker of a roofing company that is going to compete for the map pack, and 21.7% of roofing companies in Washington do not have one linked. Across the country the median review count with a site is 21, without one 3. If your shop is in the 21.7%, start there.
What to do first in Washington
- Set a review velocity. One review per job day, asked at the door, moves a 14-review shop past the Washington 75th percentile (53) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Washington customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 14 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.