Where Kentucky's roofing companies are
The largest concentrations of roofing companies in our Kentucky data are in Louisville, Lexington, Richmond, Elizabethtown, Ashland, Bowling Green, Owensboro and Paducah. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Louisville.
The map pack in Kentucky
Google shows three businesses in the map pack for a search like "roofing company near me" in Louisville. In Kentucky the shops that hold those spots usually sit near the 90th percentile, 202 reviews, not the median. 19.4% of Kentucky roofing companies have passed 100 reviews; the other 80.6% are competing for whatever is left below the fold.
The website gap in Kentucky
24.5% of Kentucky roofing companies list no website on their Google profile, about as many than the national 22.6%. Nationally, roofing companies with a website have a median of 21 reviews against 3 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Kentucky
- Set a review velocity. One review per job day, asked at the door, moves a 15-review shop past the Kentucky 75th percentile (68) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kentucky customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 15 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.